Nixland has received a number of glowing comments from readers, critics, and people who have attended his presentation; a selection of which are listed here. Thanks for reading!

"Many business men have profited greatly from the predominately African American and Latino community. Tom is one of the few who has given much more than received. Nixland is proof that businesses and business people can profit greatly while giving back much more than received, to the people they serve."

—Rev. Jerrold T. Smith
CEO 1 Plus One Management Inc.

"For over 40 years I have had the pleasure of working beside Tom Nix sharing "The Great Adventure" of building Nix Check Cashing.  As a leader with unwavering principals and integrity, he inspires his family, friends, employees and community.  Tom developed a business strategy that provided not only financial services to the underserved community of Southern California, but also fought hard for legislation that protected both the industry and consumer rights.  Recognizing challenges in the community and having a strong desire to address them, Tom hired from the communities we serve and developed relationships with community leaders creating events such as our annual food drive, scholarship program, and an anti-gang program. NIXLAND gives the reader a unique view of Tom and what it took to run a successful business in the inner city of Los Angeles."

—Darline Gavin
Former Sr. Vice President, Nix Check Cashing

"An entertaining read that captures the evolution of a family business into an industry leader and champion for doing business the right way for the underprivileged."

—David J. Iannini
CEO, William & Henry Associates, Investment Bankers

"I, Dr. Sweet Alice Harris, am the Founder and the Executive Director of The Parents of Watts Working with the Youth and Adults Inc. It has been a Non-Profit Organization for 46 years. I have lived here in the Watts Community myself for 60 years. I have known Mr. Tom Nix and worked with him for the Community of Watts for 30 years. We have benefitted from his business "Nix Check Cashing". Our neighbors here in the Watts Community would have not made it. Our Children would have not finished School and gone on to College if it wasn’t for the Amazing Help of Mr. Nix. His gracious amount of Help, Dedication, Time, Money and his Family has all been donated to the Community of Watts. He has also provided Employment for the Community of Watts. I have always said and will say now, "God Bless Mr. Nix and his Family for keeping us so close to the Nix Family."

—Dr. Sweet Alice Harris
Executive Director &  Founder, The Parents of Watts Working with the Youth and Adults Inc.

Wild Ride is a great read with amazing true stories and life lessons for all!
  The lessons taught in this book begin as stories of a business owner and end as lessons for a successful life. Nix shows that being a winner does not end at 5:00 PM. He generously credits many who have helped him along the way throughout his book. This "Wild Ride" is a great read not just for the entrepreneur, but for anyone who desires all the best life has to offer.

—Debra Calvano

Tom's story of growing a business under extraordinary difficult conditions is truly inspiring. Tom is a great guy who can teach you a lot about public service and succeeding in business no matter the challenges you face. A must read!

 —Michael Levin

Living in the L.A. area and growing up seeing all of the Nix Check Cashing stores, I loved reading the story of how Tom Nix went into the check cashing business borrowing money from friends and relatives to start one store and eventually expanding into almost every neighborhood in urban L.A. Loved that he hired from the community served by his stores and also loved the parts about the L.A. Riot. Great read!


Nixland is a book for everyone who has a dream of success and works hard, against great odds, to accomplish this. He did it with integrity, strength, and GUTS! I love the fact that he built his business in neighborhoods that had a desperate need for this service, and he incorporated people from these communities to become trusted and valued employees.
The book is well written, and a real page turner. He really carried the reader along with him, from his early days, through the years of turmoil, to his ultimate, thriving business success. The book is yet another victory for this inspiring business leader.

Valerie Padgett


I was an early investor in Nix Check Cashing so Tom gave me a copy of this book to read which I didn't dive into (getting harder to read hard copies since getting used to e-books) - as a Kindle Fire owner I was happy to find it available for the Kindle and finally read it - very interesting story about a great guy who gave a lot to the community he served.

W. Coghlan 

Nixland: Simply an inspirational, insightful, fun rop!  Tom Nix's "Nixland" is just as its title states, "My Wild Ride in the Inner City Check Cashing Industry." I laughed out loud many times as I read Tom's exploits in the "loan shark industry." In polite society, we refer to it as (AFS) Alternative Financial Services. Payday loans, car title lending, check cashing...

Tom's descriptions of growing up in San Pedro, his first days at USC and his altercation with Coach John McKay, his Los Angeles County Sheriff experiences, ramping-up his family's check cashing business into a California powerhouse for serving the inner city by providing jobs and opportunity - all the while achieving PROFITS (an ugly word for many), leave no doubt that the time you "invest" in "Nixland" is a 100% ROI.

"Nixland" is a real world example of what a singular minded entrepreneur can accomplish in any vertical, albeit highly controversial. Not only will the reader find this book impossible to put down, but, you'll be inspired, more business savvy, and optimistic regarding what can be accomplished through hard work and determination.

I'm proud to be a member of the AFS industry and I'm extremely glad I discovered Nixland!

—Jer Trihouse